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Matching your home with your lifestyle
by Jeff Katz
If someone’s car says a lot about the driver’s personality,
imagine what his home says about him. With tough economic
times, it’s more important than ever to make the most of
your investments. Financial experts from Maria Bartiromo
to Jim Cramer agree that if someone has the time and capital
to invest, a new home is a safe bet, with careful consideration.
And builders across the Southland are offering up great incentives
to help you truly feel at home. So whether you’re living
the green life or love spending your days at the shops, there
are perfect new homes for every personality.
Green Giants
Sustainable living may be the buzzword of the new home industry,
but the South Group takes it to heart with the three downtown
projects, Elleven, Luma and Evo. The three-building, 700-unit
collection on the corner of 11th and Grand has the eco-friendly
buyer in mind, with construction to LEED (Leadership in
Energy and Environmental Design) standards—including Elleven
receiving the first LEED Gold certification in the state.
That means providing educational outreach to residents,
on-site recycling, landscape irrigation and energy-efficient
appliances and plumbing. Not to mention the manicured gardens
and greenspaces around the property, rooftop pools and
awesome floor-to-ceiling windows that let the sunshine
pour in and offer up great views of the ever-changing downtown
landscape. It’s all natural and brand new. elleven-south.com,
luma-south.com, evo-south.com
Luxaholics
Glendale’s Excelsior is easily the newest and hottest place
to live for someone desiring first-class service and amenities,
in large part because of one key factor: on-call concierge.
Need restaurant reservations? Done. Book flights and vacation
plans? Consider this a personal travel agency. House keeping,
pet care, in-home dining and catering, heck even gift wrapping
are all part of the experience of living at Excelsior.
That’s on top of the resident valet parking, on-site car
wash and private fitness club.
Of course, living a stone’s throw away from the luxury shops
at the Americana at Brand is a pretty sweet bonus, too. Not
only do residents get exclusive discounts at the more than
75 shops, restaurants and retailers, but that concierge service
also doubles for a personal shopper! Running late for an
event and realized you forgot to get a gift? Place a call
and your concierge can run down to Tiffany & Co. and
pick something out. Or (and we like this perk best), say
you just can’t find a pair of shoes in your closet to go
with that hot outfit, you can have a number of options at
your doorstep in minutes with just a phone call. americanaatbrand.com
Entertainment Seekers
“Urban” and “energetic” are two words not normally attached
to Anaheim, but big-city style has met suburban space,
and the result is Stadium Lofts. The 390-unit project has
brought a new way of living to the O.C.—designer lofts
and condos in an energized and entertaining environment.
That energy comes compliments of the Platinum Triangle.
This redevelopment of Anaheim, which Stadium Lofts sits
right in the middle of, is taking the pedestrian-friendly
way of city life and adding in enough entertainment options
to keep every weekend fresh and new. Within walking distance
of the building sit tons of restaurants, cafés and shops—not
to mention the Grove of Anaheim, Angels Stadium and the
Honda Center.
To match this city reinvention, Stadium Lofts is taking a
new approach to suburban living, where residents can live,
work and play in their neighborhood, enjoying all that this
developing area has to offer. That means soaking up the perfect
weather poolside at the building’s main courtyard, dining
at the first-floor restaurants and taking advantage of all
of the other amenities Stadium Lofts has to offer (from game
and fitness rooms to a swanky dry sauna). stadiumloftsnow.com
The Modern Historian
Downtown L.A. certainly is becoming the new hot spot for
L.A. living, but you can still live amid some of the city’s
rich tradition while in some hot new digs. The Rowan, named
for its original builder, Robert A. Rowan, who had one
of L.A.’s largest enterprises in the early 1900s, capitalizes
on its location in the Old Bank District with its classic,
simple exterior and exposed brick façade. Most of the buildings
in the district represent 20th-century commercial institutions,
in recent years being renovated for unique lofts with a
wealth of history in the walls.
The Rowan dates back to 1911, when it housed some of the
city’s most prominent law and financial offices. Today the
13-story building houses 206 beautifully restored residential
units, featuring a mix of modern amenities (granite and CeasarStone
counter tops) with traditional touches (mahogany window frames).
Unique touches at the Rowan include a cluster of two-story
units, as well as a collection of penthouse units with soaring
ceiling heights. rowan-lofts.com
Water Babies
Southern California certainly has no shortage of great views,
between the Hollywood Hills, mountains and expanding skylines
all over town. But nothing beats the beach. And while Malibu
has remained pricey even in this changing economy, Long
Beach is the perfect solution for affordable marine living.
The iconic International Tower offers 360-degree views
up to 32 stories above sea level.
The mid-century modern Tower occupies prime real estate,
sitting on a bluff at Ocean Boulevard and Shoreline Drive,
overlooking the ocean and offering views of the Queen Mary
and Catalina Island. Particularly perfect for the nautically
inclined, boat docks practically sit in the backyard, offering
both convenience for boat owners and a cool photo op when
sails are up. The tower features a variety of floor plans
and sizes, and for the buyer with kids in tow, the famous
Aquarium of the Pacific is just a short stroll down the way.
itoalb.org or contact RE/MAX agent Rick McVeigh, 800-745-4100.
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