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Guess what? The bitch is back! Yep, my Pollyanna disposition
has lasted about as long as Oprah’s new “I Love Myself” diet.
That moon-adorin’, lemon-lovin’, tree-huggin’ optimist that
was all chipper and perky and dottin’ her i’s with hearts
and smiley faces at the beginning of ’09 has already been
unceremoniously dumped from a moving car and left for dead,
not unlike a half-nude extra in the first five minutes of
Law & Order: SVU, or as I affectionately call it, Murder
She Wrote with Semen.
Yes, the bloom is off the rose and I am once again disgusted
by the weird and wicked world around me. Take, for instance,
a few television commercials that are currently running.
In a campaign to exorcise the many demons dancing around
high fructose corn syrup (search “corn syrup commercial”
on YouTube), some Madison Avenue whiz kid has created a series
of ads that essentially lets you know that the omnipresent
HFCS is not only natural, but has the same calories as sugar
and is “safe in moderation.” Oh, and if you have the audacity
to even question the nutritional value of this product—that
many believe cannot be safely or fully assimilated by the
human body and just might be one of the major reasons for
our nation’s widespread obesity plague —then you are some
kind of sheep-like idiot who is being led around by the short
‘n’ curlies by the liberal media elite and/or unpatriotic
conspiracy theorists. Heck, you probably think 9/11 was an
inside job and believe that the North American Union will
someday combine the U.S., Mexico and Canada into one giant
corporNation. What a freakin’ whack job!
Another series of commercials that terrify/delight me is
the one for the U.S. Army that can be summed up as, “Sure
your kid may be sent to fight an unwinnable war in some backwards
hell-hole and might just come back in a body bag, but hey,
keep an open mind!” These gems always feature an independent
young person talking to a somewhat wary parent. There’s an
underlying “the strong-willed apple doesn’t fall far from
the no-nonsense tree” aspect to the parent/child relationship.
Joining the Army means that you are ready to be responsible,
do the right thing and show everyone what you’re made of.
And, like the corn syrup ad, what is not said screams so
much louder than anything they actually say in the spot.
The proud look on the actor/parent’s face as they sit and
imagine their actor/child’s flag-draped coffin—er, uh, I
mean, service to their country—speaks volumes. Scary shit.
And finally, my all-time favorite (and scariest!) commercial
has to be “Life Takes Visa.” People march around a colorful
deli to goofy music while getting coffee, smoothies and a
bite to eat. Everyone is in line, happily moving like they’re
on an invisible conveyor belt. There’s even a great overhead
shot that shows just how fun it can be to be a part of this
well-choreographed societal dance that runs like a well-oiled
machine. The shot, unfortunately, also makes the zombie-like
consumers resemble inhabitants of an ant farm—mindless workers
who appear downright proud to have sacrificed their souls
and self-will not only for the good of society, but for stress-free
sustenance that will help them live one more passionless,
empty day. OK, I know it sounds like I am filling in a lot
of blanks here, but go to YouTube and search “Life Takes
Visa” and you will see what I mean. These poor fools are
like caffeine-craving lemmings as they cheerfully swipe their
Visa cards and leap off the proverbial cliff, marching out
into the world to start their busy work days. But the slightly
off guy right out of Central Casting pulls out some (gasp!)
cash money and everything goes haywire: The goofy music turns
downright menacing and the customers—unable to deal with
the fact that something out of the ordinary (paying with
cash!?) has happened—slam into each other like Keystone Cops
in a silent film. The only thing missing is a chorus of “Does
not compute!” The cashier, upon seeing the dirty money (that
cannot be traced by the government or slapped with an interest
rate) makes a face one might make if stabbed. God forbid
she should have to do anything but flash a fake smile, but
there she is—awkwardly making change while being forced to
actually make eye contact with this goddamned disharmonius
cash-user! Is it just me or does this commercial whisper,
“It’s coming. Just let go and you will be so much happier.
Sign up for the subdermal microchip. Don’t cause trouble.
Be a good little citizen.”
So I say go for it! Join the Army so you can afford your
$5 cup of coffee (which will really cost you about $8 if
you put it on your credit card!) and jazz it up with one
of the thousands of products that contain delicious yet harmless
high fructose corn syrup. Who knew the future could be so
warm and fuzzy!?
You know, sometimes being a negative and suspicious bitch
is the most rebellious and human thing I can think to do.
illustration by glenhanson.com
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