Why the city’s young, upwardly-mobile set are eager to hang their hats at the trendy new condominium complex, the Rob Clark.

By Paul Browne

You might have missed him during the city’s stylish holiday festivities. You probably won’t see him at the upcoming Oscar party being thrown for Forest Whitaker. In fact, Rob Clark’s PDA is so full of high-profile lunches, glitzy evening galas and weekend jaunts to far-off lands that he’s basically impossible to nail down. He leads a glamorous life and is one of the biggest international players of them all.

It’s the appeal of such a lifestyle that has made The Rob Clark one of the most successful and fastest-selling condominium residences in Los Angeles. “Rob Clark is a fictitious character that we created and trademarked,” says Harry Dubin, marketing and sales director for the Athena Group NYC, which owns the Rob Clark. “We had to come up with an aspiration model,” explains Dubin. “Rob Clark is something to be aspired to. Most people in L.A. aspire to be something that they’re not. So by living at the Rob Clark, their aspirations are met because Rob Clark is a lifestyle we’re selling.”

Located near one of the city’s premier neighborhoods, the Rob Clark is a new boutique-style luxury condominium residence featuring the finest amenities, luxurious furnishings and an air of charm and style. Steps away from the Rob Clark are some of the city’s trendiest restaurants, retail stores and nightclubs, making it possible to leave the Benz behind occasionally to hoof it to your favorite haunts.

Formerly the Beverly Plaza, a garden-style 1970s apartment building that went unnoticed for years, the Rob Clark is now a 100-unit complex, featuring studio, one-bedroom and two-bedroom floor plans starting from the mid-$300,000s. Ranging in size from 500 square feet to 1,200 square feet, each unit in the Rob Clark boasts high-end features such as granite fireplaces, CaesarStone counters and hardwood floors. With a lounge-style lobby, outdoor breezeways, finely appointed pool and gardens, secured underground parking, lushly landscaped exteriors and a spectacular view of L.A.’s glorious hills, the Rob Clark has sold remarkably well in a cooling real estate market.

“Anyone who tells you that you can’t sell housing in this market just isn’t creative enough to do it,” says Dubin. “When we decided to enter the Los Angeles marketplace and convert the building into a cutting-edge condo project, we knew it wouldn’t be easy, but that doesn’t mean you discount prices and put guys on the corner twirling signs to make a sale. It means throwing out the playbook and creating something that people want.”

Truly, the marketing and vision of the Rob Clark has stood out for its innovation and generosity. During the holidays, lucky shoppers along Robertson Boulevard (around the corner from the Rob Clark) received $50 gifts. The Rob Clark Web site itself is a sight to behold. Not only does it feature a virtual tour of the units, its cutting-edge animation shows Rob Clark’s classy convertible zipping along L.A.’s famed streets, stopping off at some local hotspots, as well as a copy of his weekly itinerary (including “Lunch with Angelina @ Dolce”).

The Rob Clark, 141 S. Clark Dr., L.A. Models now open. For more information, see www.therobclark.com or call the sales office at (310) 786-8700.